While the BJP is in power at the Centre as well as 18 states, the AAP rules Delhi (with Kejriwal as the chief minister) and acts as the principal opposition party in Punjab. Modi is the third-most influential political figure on Twitter with 37 million followers, bettered only by US President Donald Trump and Pope Francis. The right-wing organisation has nearly 700,000 followers on Twitter, while the BJP has 7.7 million. Most members of Modi’s present council of ministers enjoy close links with the RSS. Both Atal Bihari Vajpayee and Narendra Modi were swayamsevaks before they became heads of BJP governments at the Centre. The RSS’ influence on Indian politics runs deep, although it claims to be an apolitical cultural organisation. “We did what the RSS did – create several teams across various cities in India – but based our strategy on the Anonymous model by finding sympathetic people through online chat groups and social media platforms,” the book reveals. Lal and his team then went on to identify people whose tweets favoured AAP. I amalgamated the two strategies to create our Twitter approach,” he says. “I also took a cue from online hacktivist group Anonymous, (which happens to be) an Internet gathering with a very loose and decentralised command structure. The AAP social media team was made privy to the right wing organisation’s strategy by an RSS activist named Kapil Rishi Yadav, who volunteered to help the political party while it was still emerging from the shadow of an anti-corruption movement launched by social worker Anna Hazare, he adds.Īccording to Lal, the RSS held special training sessions to teach its swayamsevaks (volunteers) how to create Twitter accounts and use the platform to promote its ideology. The strategy of the RSS – the ideological parent of the Bharatiya Janata Party (BJP) – depended on using its “on-ground network to build an online support base”, writes Lal. Titled India Social, it will be released by AAP national convenor Arvind Kejriwal on November 24 – two days before the party’s fifth founding day. This revelation is part of an upcoming book by Ankit Lal, founder and chief of AAP’s social media cell. It wedded the social media game plan of the Rashtriya Swayamsevak Sangh (RSS) with that of hacker-activist group Anonymous to make an impact in the virtual world. That version of the browser (Canary > Dev > Beta > Stable) is three levels from the release that the vast majority of people use.The Aam Aadmi Party (AAP) had its Twitter strategy in place even before the party was launched in November 2012. This feature will appear over the “coming weeks” for Chrome Canary users in the US on Android. You can also stay up-to-date and ask us questions via on Twitter or via email to is also hosting a Following on the Open Web I/O 2021 session at 11 a.m. We welcome feedback from publishers, bloggers, creators, and citizens of the open web (like you!) on this experiment as we aim to build deeper engagement between users and web publishers in Chrome. Similarly, Google would not yet comment on whether it will come to iOS or desktop browsers. The company will provide more information to websites if that’s the case, but the only publisher guidance today is making sure a site’s RSS is up-to-date. Google today considers Follow an experiment, and will evaluate publisher and end user feedback in deciding whether to graduate/widely launch it. That said, if a site doesn’t use RSS, Google will fall back to its existing content index to keep users updated. The Chrome team wants to create “deeper connections” between publishers and readers, while making it easier to “keep up with favorite websites.” Google’s Follow solution leverages the browser many people have installed, as well as the existing open RSS web standard. That said, the algorithmic feed will use your follows to surface content. Once subscribed, new content from those publishers will appear in the New Tab page as part of a “Following” tab that makes use of cards with cover images, headlines, and shows when something was published.Ĭompared to Discover (which is still available in Chrome as “For you”) and its topic-based approach, users are actively choosing what sites they want to see. It appears at the very bottom and includes the site’s favicon and name. Google is now looking to reverse the trend with Chrome trialing a “Follow” feature that more or less brings an RSS reader to the New Tab page.Īs you browse websites, Chrome will show a “Follow” button when you open the overflow menu (from the top-right corner). Web browsers used to feature feed aggregators, but those built-in capabilities have since been phased out.
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